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  • Writer's pictureParag Tambe

Why SMS Marketing Is Better Than Email Marketing:

Ecommerce brands have a lot of competition, and finding the right marketing channels to reach and engage with customers can be challenging. SMS marketing and email marketing are both popular options, but which one is the better choice for an ecommerce brand? Here are a few reasons why SMS marketing may be the better option:

  • SMS messages have higher open rates: SMS messages have an open rate of around 98%, while email open rates can be as low as 20%. This means that SMS messages are much more likely to be read and seen by the recipient, leading to higher engagement and conversion rates.

  • SMS messages are more immediate: Most people have their phones on them at all times, and they are more likely to see and respond to an SMS message right away. This can be especially useful for ecommerce brands, as customers can easily click on a link in an SMS message to make a purchase or learn more about a product.

  • SMS messages are less cluttered: The average person receives a lot of emails each day, and it can be easy for marketing messages to get lost in the shuffle. SMS messages, on the other hand, are less cluttered and are more likely to stand out.

  • SMS marketing is more personal: SMS messages are typically sent to a phone, which is a very personal device. This can make SMS marketing feel more personal and can help to build a stronger connection with customers, leading to higher loyalty and repeat purchases.

  • SMS marketing is more cost-effective: SMS marketing is generally less expensive than email marketing, especially when it comes to large-scale campaigns. This can be especially beneficial for ecommerce brands, as they can reach a larger audience without breaking the bank.

Overall, SMS marketing is a powerful and effective way for ecommerce brands to reach and engage with customers. It has high open rates, is immediate and personal, and is more cost-effective than email marketing. While it may not be the right choice for every marketing campaign, it is certainly worth considering as an option for ecommerce brands.

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